Company plans to grow national salesforce
FREDERICK, Md. — NaturaLawn® of America, the third largest lawn care company in the United States, hosted a grand opening ceremony for its new National Sales Office in downtown Frederick, Md. on August 11, 2021. The office was developed in response to NaturaLawn's continued growth and provides digital and traditional sales support to franchises across the continental U.S.
The National Sales Office, located at 135 W. Patrick Street, is an extension of NaturaLawn® of America's headquarters and their 30-year history of being located at 1 E. Church Street. The sales office currently employs 21 sales support specialists and is seeking to grow its sales force to up to 42 full-time, benefited positions within the next three to five years. Together, the NaturaLawn® of America headquarters and National Sales Office will employ over 75 full-time employees in the heart of downtown Frederick, helping develop local jobs and investing in the city economy.
The National Sales Office team uses a variety of techniques to support the sales efforts of NaturaLawn® service locations across the country. Currently, the office supports two-thirds of all existing service locations, managing customer relations utilizing email campaigns, SMS engagement software, and phone outreach.
Phil Catron, President and Founder of NaturaLawn® of America, stated "We're pleased to give our growing sales force the space and resources it needs to continue supporting our locations and customers across the country."
The establishment of the National Sales Office follows a period of growth for NaturaLawn® of America, which saw record revenues of over $80 million in 2020, representing an 11 percent increase from the previous year and more than doubling revenues from the previous decade.
NaturaLawn® of America services include lawn fertilization, aeration and seeding, grub control, mole control, in addition to comprehensive tick and mosquito control programs. Franchised locations are locally owned and operated.
NaturaLawn® of America's environmentally-friendly approach to lawn care has been creating green lawns quickly, more naturally, and with fewer weeds since 1987. NaturaLawn® of America is a national lawn care franchise system with 34 owners holding 92 licenses, servicing over 125,000 customers in 26 states and the District of Columbia. For information on career opportunities with NaturaLawn® of America, visit NaturaLawn.com/Careers.